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A corporate brochure is your first touchpoint with a wealth of new customers. Don’t blow it with the content.
A waffly or badly written brochure can damage to your reputation. It only takes one spelling or grammar mistake for your entire organisation to look dumb.
If the content doesn’t speak to your customer in a persuasive voice, it’s a waste of good design.
How do you make a brochure work for you?
Hire a brochure copywriter
Your brochure content will speak directly to your customers in a likeable, conversational voice. It’s as though you’re there in person, having a chat with a potential client over a cup of coffee.
I can explain the benefits of your product or service, giving people clear reasons to be interested in what you offer.
But it gets better:
Brochure copywriting last the distance
Corporate brochures sit in bags and briefcases. They hang around in reception getting your message across to people every day – people who appreciate the clear values and benefits laid out in your brochure.
Seriously, don’t leave the writing to Emma in accounts. I’m a professional copywriter. And Emma has better things to do.
Call 07765 520 624 and tell me when you need your brochure.