How to make email marketing effective: Read this…
We receive marketing emails all the time. Most of them get deleted. Why do we open some and not others? The answer is surprisingly simple:
The subject line.
OK, there’s more to it. But if your subject line isn’t convincing, they’ll hit delete.
I write short, sharp headlines that swerve the spam filter and intrigue the reader. After that, I rapidly get to the point because time is short and your reader is busy.
Why would our emails work for you?
The tone and writing style will suit the recipient, and the layout will be simple to scan. The reader will be irresistibly drawn from one sentence to the next because the copy will flow naturally.
Imagine being there in person. It will sound like that.
OK, let’s get down to brass tacks. Here’s how you’ll benefit from professional email copywriting:
- Intriguing, snappy subject lines will increase your open rate.
- A conversational tone will keep them reading right down to the call to action.
- Benefit-driven calls to action will encourage click-through.
- You’ll increase the lifetime value of recipients.
Sounds interesting?
Email marketing works. Let’s get it working harder for you.
