What is it with marketing emails these days? Why all...
In the business world newsletters are a powerful tool that can add immeasurable value to customer relationships.
The trouble is, most newsletters are just badly written adverts. Let’s stop the blah blah and create something that people actually want to read.
Newsletter copywriting (that isn’t blah)
Most newsletters get deleted before they’re opened. Or worse, they become spam. This is a wasted opportunity.
Newsletters are the perfect way to build a relationship with customers, keep them updated and build a loyal following. Are your newsletters virtual fish and chip wrappers?
Here’s how I can help you (and your reader):
- Helpful, interesting newsletter content with hints and tips that recipients will remember and use.
- Industry updates and special offers, gratefully received because they add value.
- Subject lines which don’t get dumped into the spam folder.
- A consistently engaging, likeable voice and style that builds a personal connection with the reader.